Our Beliefs & Values

What We Believe

We believe that when a woman feels beautiful she can focus her creative energies on changing her world. At Shea Radiance we want to influence the way you care for yourself and others by creating products that make you feel beautiful, nurtured and powerful.

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Our journey began while seeking a natural solution to our boys’ dry and eczema-prone skin. We rediscovered Shea Butter, a natural healing balm sourced from the Shea fields in West Africa. Our interest in the efficacy and sustainability of Shea Butter led us back to West Africa where we developed a relationship with the women Shea producers.

 

Values We Live and Craft By

  1. We All Play a Role in the Global Legacy of Womanhood.

Inspired by the African village concept of community, the shared experiences of women and mothers, and the desire to feel empowered, independent and proud is universal. We all play a role in shaping that for the better. At Shea Radiance, we choose to positively affect that global legacy of womanhood through beauty.

  1. Uncompromised Artisanship.

Every Shea Radiance creation begins with our key ingredient. Sourced from women-run cooperatives in West Africa, our artisan partners produce the purest-grade and highest-quality Shea Butter. Our team of mixologists blends complementary ingredients into each product in small batches to ensure that the quality of our collections are as uncompromised as our selection of each artisan partner across the seas.

  1. Universal Needs Fulfillment.

Your needs, hers and ours are all fulfilled with one key ingredient — Shea Butter. The needs of our founding team to better the economic status of women Shea producers in West Africa is met through our cross-cultural supply chain. The needs of our customers to heal their hair and skin is fulfilled through our natural and effective formulations. The need to connect women globally, and the need to create an economic pathway for over 16 million African women who pick and process Shea nuts to help care and provide for their families is what the Shea Radiance family aims to fulfill.