Sustainable Supply Chain
The higher percentage of Shea Butter in our products also means that we purchase more Shea Butter — which brings more money to women and their communities. This enables women to gain economic power and change the lives of those around them forever.
March 2013 – Thinking Global, Acting Local — Abuja, Nigeria
In March of 2013, we trained more than 300 small businesses to Think Global and Act Local through a selection of workshops including soap-making, formulation, access to finance, business plan development and marketing. Shea Butter is an incredible gift to women on so many levels — from the Shea producer in the village, to the small-business owner who manufactures products for the local market.
2010 – 2012 Beginning of Strategic Collaborations
In March 2010, I met Petra Jacobi, GIZ program director for Nigeria, on a long bus ride from Bamako, the capital city of Mali, to the Shea-producing communities. We discussed the issue of poverty among women in rural communities, especially in the Shea sector. By the time we were heading back to town, we had talked about the possibilities of a partnership between GIZ and the Shea Radiance brand that would be focused on alleviating poverty in a selected group of communities in Northern Nigeria.
In November 2011, my husband and I formally met with the GIZ team at their office in Abuja, Nigeria, and mutually agreed to enter into partnership with the following objective: “To help local Shea processors improve income through consistent butter production, marketing and sales, and as a result become competent partners in an improved Shea value chain for export and domestic markets.” Our initial intervention was focused on six communities in Bosso Local Government areas of Niger State, Nigeria, and we later opened it up to eight communities.