Our New P.U.R.E Collection
We're excited to announce our new P.U.R.E Collection made with ingredients that are good enough to eat! Available at 55 Whole Foods locations in D.C., Maryland, Virginia, New Jersey (Marlton & Princeton), Pennsylvania, Ohio, and Kentucky!
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P.U.R.E - Pure, Uncompromised, Rejuvenating, Essentials offers you a natural and simple way to approach your everyday beauty and self-care needs.
The collection includes:
- Authentic African Black Soap bars, custom made by traditional soapmakers in Ghana
- African Black Soap Body Wash made with Colloidal Oatmeal
- Whipped Shea Body Butters with natural essential oils
The inspiration for P.U.R.E came from your feedback on our social media, website, in-person interactions, and product demos at our local DMV Whole Foods stores. What we heard was an expressed desire for natural and effective products that look and feel great at a reasonable price.
Our goal was to keep the ingredient list clean and simple, so you’ll find Shea butter, Rice bran oil, Colloidal Oatmeal and Cocoa Butter on P.U.R.E product labels. This collection comes in two scents - Citrus and Lavender derived from natural essential oils instead of overwhelming synthetic fragrances. P.U.R.E products are also available in unscented for sensitive skin.
We’re grateful for your support over the years and thank you in advance for helping to make the P.U.R.E. line a success. If you would like to shop the P.U.R.E Collection at your local Whole Foods store, please make a request with the Whole Body Team Leader at the customer service desk. They like to know what their customers are looking for so they can stock up.