Where does Shea Butter Come From Shea butter is to West Africa, what olive oil is to the Mediterranean and the Middle East. It comes from the shea trees which grow only in the West African Savannah. The shea season... Read more

What Causes Stretch Marks When our bodies change, sometimes it comes with certain skin conditions like stretch marks. Stretch marks are scars that develop on the skin due to rapid weight gain or loss, pregnancy, and puberty. During the initial stages,... Read more

Our New P.U.R.E Collection

We're excited to announce our new P.U.R.E Collection made with ingredients that are good enough to eat! Available at 55 Whole Foods locations in D.C., Maryland, Virginia, New Jersey (Marlton & Princeton), Pennsylvania, Ohio, and Kentucky! [If your city isn’t... Read more

Hair Growth Tips for Curly Hair

Naturally curly hair needs tender loving care because it tends to be dry and delicate. Luxurious natural oils are best for nourishing and strengthening curly hair to prevent breakage and promote growth. A good hair care regimen that includes rich... Read more

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