From wash days to nighttime regimens, we want to know what your natural hair questions are and answer them! Here are some of the frequently asked questions circulating the natural hair community, answered by yours truly! Do I have to... Read more

Hair porosity is your hair’s ability to absorb and hold water which is done through the cuticle, the outer layer of the hair shaft. While hair porosity is genetic, exposure to heat and other chemical processes can influence the porosity... Read more

If you’re new to the natural hair community or simply a naturalista who’s curious about her unique texture, identifying your hair type is an essential part of proper hair care. There is a spectrum of different hair types with attributes... Read more

From new naturalistas to seasoned veterans, growing out natural hair can be challenging! Among many things, we often don’t have the time to focus on our hair and what it needs. However, when creating a growth regimen, it’s important to... Read more

 Growing out natural hair is all about patience and care, but for many naturalistas, including myself, it seems as if our hair eventually reaches a growth plateau. At that point, we feel stuck at shoulder-length or bra-strap length for no... Read more

Where does Shea Butter Come From Shea butter is to West Africa, what olive oil is to the Mediterranean and the Middle East. It comes from the shea trees which grow only in the West African Savannah. The shea season... Read more

What Causes Stretch Marks When our bodies change, sometimes it comes with certain skin conditions like stretch marks. Stretch marks are scars that develop on the skin due to rapid weight gain or loss, pregnancy, and puberty. During the initial stages,... Read more

Our New P.U.R.E Collection

We're excited to announce our new P.U.R.E Collection made with ingredients that are good enough to eat! Available at 55 Whole Foods locations in D.C., Maryland, Virginia, New Jersey (Marlton & Princeton), Pennsylvania, Ohio, and Kentucky! [If your city isn’t... Read more

Hair Growth Tips for Curly Hair

Naturally curly hair needs tender loving care because it tends to be dry and delicate. Luxurious natural oils are best for nourishing and strengthening curly hair to prevent breakage and promote growth. A good hair care regimen that includes rich... Read more

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