News
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The Ultimate Natural Hair FAQ
From wash days to nighttime regimens, we want to know what your natural hair questions are and answer them! Here are some of the frequently asked questions circulating the natural...
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What You Should Know About Your Hair Porosity
Hair porosity is your hair’s ability to absorb and hold water which is done through the cuticle, the outer layer of the hair shaft. While hair porosity is genetic, exposure...
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How to Discover Your Curl Type
If you’re new to the natural hair community or simply a naturalista who’s curious about her unique texture, identifying your hair type is an essential part of proper hair care....
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Guide to Natural Hair Growth: Tips for Thicker, Longer Hair
From new naturalistas to seasoned veterans, growing out natural hair can be challenging! Among many things, we often don’t have the time to focus on our hair and what it...
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How to Overcome a Natural Hair Growth Plateau
 Growing out natural hair is all about patience and care, but for many naturalistas, including myself, it seems as if our hair eventually reaches a growth plateau. At that point,...
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What is Organic Raw Shea Butter?
Where does Shea Butter Come From Shea butter is to West Africa, what olive oil is to the Mediterranean and the Middle East. It comes from the shea trees which...
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Why You Should Use Whipped Shea Butter for Stretch Marks
What Causes Stretch Marks When our bodies change, sometimes it comes with certain skin conditions like stretch marks. Stretch marks are scars that develop on the skin due to rapid weight...
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Our New P.U.R.E Collection
We're excited to announce our new P.U.R.E Collection made with ingredients that are good enough to eat! Â P.U.R.E - Pure, Uncompromised, Rejuvenating, Essentials offers you a natural and simple...
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Hair Growth Tips for Curly Hair
Naturally curly hair needs tender loving care because it tends to be dry and delicate. Luxurious natural oils are best for nourishing and strengthening curly hair to prevent breakage and...
