Every jar of shea butter tells a story. Behind it are women in West African communities who gather nuts, process kernels, and handcraft the “women’s gold” that nourishes your skin. When you choose brands committed to fair trade, you’re not just buying body care—you’re fueling income, opportunity, and long-term change. That’s the heart of the Trade Not Aid movement.
Every time you purchase a Shea Radiance product you are part of a movement that improves the economic well being of women through trade rather than aid #Tradenotaid.
What is the difference between trade and foreign aid?
Working with African women producers is how we choose to empower global communities and share the gift of entrepreneurship with others. On the other hand, simply giving donations of shoes or soap does not empower communities in the way that we think. Female shea producers are not asking for donations or handouts. All they want are partners to buy their raw butter so they can provide for their families. The same thing we all want for our families.
Access to the global market through consistent buyers like Shea Radiance helps women know that the work that they are doing is through fair compensation and trust.
